So Much More, p. 1-13 – Part 1: He Who Defines Wins

The title of this post is (supposedly) one of Doug Phillips’ favorite phrases. It means, essentially, that the party who defines the terms, gets to control the conversation. There is wisdom in that, but it won’t be my focus in this post. Instead, I’ll be exploring how it’s essential to know how others define their terms in order to understand what they are really saying – and more importantly, how a failure to define terms can be used to a speaker or writer’s advantage.